Hoi Kin Hong
Chairman of the Board

• Member of the Chinese People’s Political Consultative Conference
• Member of the plenary meeting of the Selection Committee of the Macau Special Administrative Region of the Peoples Republic of China
• Vice Chairman of Fujian Provincial Federation of Returned Overseas Chinese
• Vice Chairman of Fujian Association For Sincerity Promotion
• Deputy Chairman of Fujian Society of Economic Reform
• Member of Standing Committee of China Overseas Friendship Association
• Charter Chairman of World Federation of Jinjiang Clans
• Charter Chairman of Macao Federation of Fujian Clans
• Honorary Citizen of Xiamen City
• Honorary Citizen of Jinjiang City

In Macau then followed by Xiamen and now across China, I have been fortunate in my career to witness China’s rapid economic growth and to be able to make a small contribution to this transformation. I am particularly fascinated by the changes in our rural areas and pondered on what companies like us could do to contribute to building a prosperous society and healthy urbanization. Urban-rural integration is an irreversible trend, but the business model of building flats and then selling them could no longer meet the needs of a changing society. In time, I came to believe that this had to be replaced by a sustainable development model that combines the best of rural areas and city lives, in which properties serve multiple functions that benefit many stakeholders. That was the genesis of the Powerlong City Plaza business model.

My colleagues and I have worked hard to build a new property development model that is suited to the needs of the Chinese market – one that is multi-functional, facilitates the flow of people in a city and creates synergies through the sharing of resources. Powerlong City Plaza offers not only residences, but a diverse range of products and services in one location, including shopping, dining, recreation and business. We believe that introducing Powerlong City Plaza into fast-growing emerging cities is one of the biggest contributions we can offer to support healthy urbanization.

Powerlong City Plaza drives the economic development of urban areas. As a corporate citizen, Powerlong believes that it is our responsibility to help communities to develop. When making investments, we analyze and examine the benefits not only in financial terms but in social terms as well – it has always been our motto to look at the potential of cities to offer their residents an enhanced quality of life, a better urban environment, new employment opportunities and expanded tax bases to facilitate the area’s economic development.

Thanks to our outstanding and experienced management team, the Powerlong City Plaza concept has won recognitions from local governments and the industry. Our company is now being acknowledged as a leader in commercial and tourism-related property development in China. We endeavour to be pioneering in bringing new innovations and domestic and international brands to every Powerlong City Plaza. We will continue to improve our model with every project and increase the value we create for all stakeholders through close cooperation with the governments, tenants, customers, suppliers and contractors, while solidifying and maintaining our leading position as a leader in commercial property development.

However, a strong company would still see its own limitations. To achieve business success, our company must work closely with governments and make good use of community resources. We will continue to collaborate closely with local governments to complement and facilitate the economic development and urban planning of different cities. The Powerlong City Plaza business model is now a success that will be replicated and rolled out to other parts of China, injecting new energy into new emerging cities and, above all, being one of the forerunners and working hand in hand with people in bringing the benefits of China’s urbanization to local residents that make our cities vibrant and lively.

Recognition of the Chairman:

• Ambassador of China Charities
• Charity Special Contribution Award of China
• Chinas 100 outstanding figures of industry innovation awards
• Contributor to Real Estate Brands in China by the China Index Academy
• China Celebrities Achievement Award Ten Outstanding Masters
• China Commercial Real Estate Year leaders
• Ten Harmonious China·new rural construction leader
• Chinas reform and opening up 30 years moved Chinas economy 30 people