Powerlong Group was established by Mr. Xu JianKang, a standing committee member of CPPCC and a famous patriotic entrepreneur of Macau. With the corporate mission of contributing to urban prosperity and creating new values, Powerlong Group has kept expanding its business in different sectors, including real estate, commerce, hotel and culture & arts. Powerlong Real Estate Holdings Ltd (HK. 1238) has specialized in the development and operation of comprehensive commercial realty projects since 2003 and has been successfully listed on Hong Kong Stock Exchange in 2009.
Until the end of 2018, the total capital of the group has exceeded RMB 100 billion, with over 200 subsidiaries at home and abroad and a total workforce of nearly 10,000 staffs. Over the past several years, it has been awarded with many authoritative honors, including China Top 100 Real Estate Developers and Top 10 Brands of China Commercial Real Estate. Powerlong has committed to becoming a respectful and leading operator of city complexes.
Real Estate as a key industry, Powerlong Group has developed nearly 100 high-quality realty projects in nearly 40 cities, covering Yangzi River Delta, Bohai Economic Rim, Western Taiwan Straits Economic Zone, Hainan International Tourism Island and mid-western region. Powerlong has built a multi-dimensional business to meet increasing domestic demands for compound real estate. Its business includes three series of commercial realty projects, Powerlong One Mall, Powerlong City, and Powerlong Plaza, residential projects from middle and high end commercial residential buildings to houses, and high-standard, well-equipped office and hotel projects.
Powerlong Commercial Group is in charge of the investment, promotion, and operation of commercial real estate projects developed by Powerlong Real Estate. Its main brand “Powerlong Plaza” provides international and one-stop experience of shopping, leisure, and recreation. Right now, We have 39 opened shopping malls and 30 shopping streets，covering an operational area of 5 million sqm, with a team of over 5,000 people, more than 3,000 cooperation brands and over 1,000 strategic partners.
Powelong Hotel has cooperated with various famous international hotel groups. Considering the different situations of various local markets, Powerlong properties will be operated on a co-branded basis together with Le Meridien, Pullman, Radisson Blu, Radisson, Four Points by Sheraton and Aloft. Meanwhile, the themed hotels featuring galleries and arts were introduced in the proprietary brands of hotel chains, marking the establishment of a full brand chain. In addition to the city commercial hotel Artels, there is an art-themed hotel family, including luxury hotel Juntels, high-end full-service hotel Artels+ Collections, and middle-end limited-service Artels+.
Culture and Arts
Today, Powerlong already has such cultural and artistic organs as Powerlong Art Museum, Shucanglou, Powerlong Painting Academy, Powerlong Art Center and XU Gallery. A multidimensional cultural industry chain has been developed, ranging from public cultural undertakings, collection and art creation, to art management.
Looking into the future, Powerlong will continue to deepen and promote its development strategy - expanding into Yangtze River Delta with the base in Shanghai. With the corporate philosophy of “Honest, Modest, Innovative and Devoted”, Powerlong will forge ahead together with partners in different areas and build the new images of the expert in commercial operation, the connoisseur in high-quality real estate, and the winner of asset management.