08
2010-05-14
May 14, 2010, renowned real estate operator the Powerlong Group held its 20th anniversary celebrations two weeks after the Shanghai Expo was launched. More than 1,000 people attended the celebrations, including leaders such as alternate member of the Chinese Communist Party (CCP) Central Committee and President of the All China Federation of Returned Overseas Chinese Lin Jun, Deputy Secretary of the Communist Party's United Front Work Department Huang Yuejin, Deputy Director of the Liaison Office of the Central People's Government in Macau Gao Yan, member of the Standing Committee of the Shanghai Municipal Government and Secretary of the Communist Party's United Front Work Department Yang Xiaodu, Party Secretary of China Federation of Literary and Art Circles Qin Zhigang, former Xiamen City Party Secretary and Director of the Standing Committee of NPC Hong Yongshi, 52 delegations from different levels of government, representatives from 40 financial institutions and strategic cooperative banks, delegates from 26 local and overseas organizations, representatives from 245 brand companies and 40 media outlets as well as other guests from China and abroad. The celebrations were held at the Shangri-La Hotel in Shanghai’s Pudong area. Various celebrities were invited to celebrate the 20th Anniversary of the Powerlong Group. Famous hostess from the Phoenix Channel Miss Chen Luyu and host from Shanghai TV Mr. Cao Kefan were invited to host the ceremony. Meanwhile, the famous Tibetan pop musician Rongzhongerjia, pop star Ye Xiqi, and the FIRE String Band were also invited to liven up the celebrations. This celebration was another major item of news from the Group following the successful listing of its core business - Powerlong Real Estate (HK01238) on the Hong Kong Stock Exchange last year and the successful relocation of Powerlong Real Estate HQ to Shanghai. The day’s celebrations attracted widespread attention.
During the anniversary celebrations, Chairman of the Board of Directors of the Powerlong Group Mr. Xu Jiankang delivered a speech entitled “Sharing Values for Joint Development” in which he looked back at the history of the Group over the last 20 years and went on to extend his gratitude to various parties for their support for Powerlong. According to the Chairman, since its establishment, the Powerlong Group has always been dedicated to going beyond tradition by means of creativity in order to establish a new mode of business and to create more value for society. Adhering to the concept of "Rejuvenating the City and Creating Value" and committed to improving the quality of life for people across the country, Powerlong has cooperated with the Chinese Government in its urbanization programs and has invested in 15 new developing cities in Fujian, Tianjin, Shandong, Henan, Anhui, Jiangsu and other provinces. It has created 20 core products incorporating Powerlong ideas and operating characteristics – the Powerlong City Plazas. They are a combination of shopping centers, tourism service providers, caterers, leisure spots, recreation centers, entertainment spots, business and cultural centers. They have served as landmark developments, thus forming a unique mode of commercial real estate business. For this reason, they have received extensive attention and recognition.
Powerlong Group was established in Macau in 1990, and thus boasts 20 years of experience. It has been investing in real estate development in Mainland China since 1992. Initially moving from Macao to Xiamen, the Headquarters of Powerlong Real Estate relocated to Shanghai this February. The company has developed from a single-line company into a large-scale conglomerate the covers industry, information, hospitalities, commerce and real estate. It has become a leading brand in China and an outstanding company listed in the stock exchange. The rapid development of Powerlong can be attributed to the favorable policies as a part of the reform and opening-up drive, to the support of governments at various levels, the understanding and assistance a number of parties as well as the wisdom and strength of the staff at Powerlong. As an international metropolis, Shanghai is an international financial and information center that offers not only a plethora of brand businesses but also a huge pool of talent. These talents and resources provide a more favorable environment for the rapid development of the company. The relocation of Powerlong headquarters to Shanghai not only indicates Powerlong’s resolve to go on to bigger and greater things, but also reflects its determination to challenge to itself to meet international standards. Powerlong’s goals of “thriving in the real estate business, upgrading and guaranteeing the quality of its products, improving its management and establishing brands and repaying its shareholders” will be more attainable owing to the help of Shanghai’s status as an international financial center and information platform. In tandem with the implementation of China’s national urbanization development strategy, Powerlong has a vision of building more Powerlong City Plazas in more cities across China. In 2010, the goal of Powerlong Real Estate is to add 10 newly planned projects in the field of commercial real estate to further speed-up the development of projects, improve commercial management capability, standardize its construction and further the reforms in management, thus laying down solid foundations for accelerated development. In the next few years, Powerlong will constantly expand its product line based on the existing standard shop mode. It will quickly and comprehensively cover second-and third-tier cities and will enter first-tier cities. Then, it will gradually penetrate fourth-tier cities with different product modes. Finally, it will comprehensively cover cities across all levels. By that time, every Powerlong City Plaza will become a local landmark. Mr Xu Jiankang also said that he hopes to complete the construction of more than 100 commercial real estate projects as soon as possible so that Powerlong can become the largest and the most influential commercial real estate operating company in China, thus creating more value for its shareholders.
At the celebrations, Powerlong Group signed investment intention agreements with 11 government delegations from Tianjin, Shandong, Henan, Fujian, Anhui and other provinces (cities) respectively. These agreements cover a land area of more than 6 million square meters. The Shanghai Branch of the Industrial and Commercial Bank of China, Shanghai Branch of the Bank of Communications, and Shanghai Branch of the Bank of China signed strategic cooperation agreements with Powerlong Real Estate. These banks will provide Powerlong with a credit line of more than RMB 15 billion. In addition, 42 renowned local and foreign brands including Tesco, Parkson Department Store, Hengdian World Studios, Starwood and Suning Appliance joined with Powerlong Group in forging strategic alliances.
Various leaders at the central, provincial and municipal levels of the government delivered speeches at the event. They praised Powerlong Group for its contributions in regard to the promotion of scientific development, local industry and the tertiary sector, reform in the commercial real estate sector, promotion of international urbanization, the improvement of living standards and local economic development. They especially commended Powerlong for fulfilling its social responsibilities.
The Liaison Office of the Central People's Government in Macau, the Vice Chairman of the Chinese People’s Political Consultative Conference (CPPCC) He Houhua, the Chief Executive of the Macau SAR Fernando Chui Sai On, Chairman of Macau Trade and Investment Promotion Council Zhang Zurong, the Associate Director of the Economic Committee of the CPPCC and the Chairman of Fujian Association in Macau Yan Yanling, member of the Chinese People’s Political Consultative Conference, member of the Executive Council and legislator of Macau SAR and president of Fujian Association in Macau Chen Mingjin, the Communist Party's United Front Work Department, All China Federation of Returned Overseas Chinese, All-China Federation of Industry and Commerce, Fujian Federation of Returned Overseas Chinese, Shanghai Municipal People's Government and other government agencies, both local and overseas organizations, and people from various sectors sent congratulations, congratulatory telegrams and baskets of flowers. During the first session of the Powerlong Nationwide Conference on the Promotion of Investments in the Real Estate Sector held before the celebration, nearly 500 representatives from the business sector engaged in discussions with senior officials from the Powerlong Group according to the theme of “Sharing values for Joint Development”.